Combat programs can create (or negate) a competitive presence overnight. Strategically planned combat programs are focused, cost effective and can be executed in days, not weeks. The development of the strategic message is critical. The timely and effective delivery of the message is imperative, especially at street level during combat situations.

• How do I determine the best combination of promotional strategies for combat situations?
• When should the competitive retail promotion begin?
• How do I integrate outdoor advertising with indoor promotion?
• How do I evaluate the ROI of my Combat strategy?
• How long before combat promotions lose effectiveness?
• How do I take advantage of (or compensate for) the store's location?
• How do I continue my competitive advantage?

Engage the ASAP's National Accounts Team as a valuable resource that can provide you industry wide perspectives about effective combat programs for your company.