Case Study #2: Regional Discount Grocery Chain

Background:
A national grocery chain purchased and remodeled a store location and re-opened it as a regional discount grocery brand. At their grand re-opening they advertised through radio spots, flyers, newspaper ads and self- installed pennant lines. Since the acquisition and re-branding, the store was not performing at acceptable levels as of their one-year anniversary.

The client's goals:

1. Increase market presence
2. Increase store traffic
3. Increase sales dollars
4. Enhance store image and attract new customers

ASAP Event Advertising's Solution:
ASAP employed the use of our stock solid color Wind Wavers™ flags in support of the weekly circulars the store was already distributing. ASAP installed six Wind Wavers™ in the landscape in front of the store for 30 days and the results of the test are as follows.

Results:

1. Cash register rings were up 22%.
2. Purchases per ring were up $16.00 over the prior year's heavily advertised grand opening.
3. Same stores sales were up 27% over the same time from the prior year.

Conclusion:
ASAP utilized one of our eye-catching outdoor advertising products installed through our national contractor network in combination with the store's weekly circular to execute a program that attracted our client's target market. With fewer advertising dollars invested from the previous year's grand opening ASAP helped our client achieve their goals of market presence, increased store traffic and increased sales dollars.